Having a strong track record within the maritime industry and B2B segment, we were approached to work with Sallaum Lines on their rebranding. For over a year, we have worked strategically on Sallaum Lines positioning, and systematically reinventing the visual identity and branding, as well as developing a new communication concept, messaging and new corporate website.
With over 3 million vehicles shipped and 500+ employees, Sallaum Lines is one of the world’s largest vehicle carriers. Taking pride in being the preferred RoRo partner, striving to be the sustainable choice in ocean transportation, their aim is to create value, opportunities and actual change. Being bold and forward thinking in an oftentimes traditional industry, we refer to them as Wavemakers.
Sallaum Lines has set ambitious goals for the future, both in terms of growth objectives such as doubling its fleet by 2027 as well as targeting a 40% reduction in CO2 emissions by 2030. The company ultimately strives to be fully powered by renewable sources by 2045.