Work

Maritime Pension Fund

Client: Maritime Pension Fund
Solution: Dynamic and expressive identity for Maritime Pension Fund

Maritime Pension Fund is a statutory pension scheme for workers at sea with members within traditional shipping and offshore also consisting of engineers and specialists.

Everyone who works offshore has to deal with the unpredictable weather and extreme conditions of the sea. These are people who work through storms and unpredictability, and who need a steady and secure pension agreement they can rely on.

Maritime Pension Fund stands firm in the storm when you go ashore.

To visualize this message, we have used an abstract illustration style of storms and weather, which creates a dynamic and expressive design where Maritime Pension Fund is easily recognisable. The pattern we have developed can be used in many ways and adapted to all surfaces.

The logo is inspired by the movement of the sea and what you can find at sea. It represents waves shaped like an M, but can also be a seagull or a buoy. It embraces life at sea.

We wanted Maritime Pension Fund to be easy to recognise, even without a logo.
With the new illustration style and color profile, it is easy to create recognisability.

The color profile consists of several shades of blue that represent the sea together with the strong Sou’wester inspired orange color that represents the man in the storm. This creates space for mobility in the design, recognizability of the profile and dynamic use in many different ways.

We have developed an expressive and contemporary design that will strengthen the position of Maritime Pension Fund by being clear, representative of the target group and recognisable.