- Varig Forsikring
- Naming process and visual identity
Over 200 years ago the first ‘brannkassene’ (fire boxes) were established, and Norway had a total of 260 fire extinguishers.
Most local fire brigades have merged with Gjensidige Forsikring, while some chose to remain independent companies. These independent companies needed both a new name and a profile to show they are here to stay.
In the naming process, the choice fell on Varig Forsikring. The name signifies a safe choice for those who are concerned with the safety of their valuables.