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Work

Ferd

Ferd Design Container Digital Makeover
Client
Ferd
Solution
Strategy and design across various platforms and materials

Ferd is a family-owned investment company focusing on creating value beyond the financial. Ferd’s ambition is to found and develop companies, investment teams, organizations, and changes that lead to progress for both individuals and society as a whole.

Since 2012, Stem has worked strategically with their management team across various business areas, in addition to several design projects, such as the visual identity and annual reports. In 2020 we launched Ferd’s new website created to express the company’s values.

“Our website is an important part of our openness, which is a critical attitude to earn credibility – one of Ferd’s values. A completely updated and new digital website gives us the opportunity to share our stories and have a dialogue with even more people”, says Ferd owner Johan H. Andresen.

While working on the new website, it was important to meet all of Ferd’s business areas’ needs to ensure that they were met strategically as well as operationally. In addition to a new website and updated identity, we launched a fully digital online magazine. In print, Ferdmagasinet was an important communication channel for the group for almost 15 years. Fully digitised, it is available to a wider audience and plays a vital role in Ferd’s internal and external communications.

– Ferd’s website is an important part of our openness, which is a critical attitude to earn credibility, which is one of Ferd’s values. A completely updated and new digital website gives us the opportunity to share our stories and have a dialogue with even more people. The latter because we share the news from the web in several social media channels and because the website’s format makes it available to more people, regardless of which platform they use, says Ferd owner Johan H.  Andresen.

While working on the new website, it was important to meet all of their business areas’ needs to ensure that they were met both strategically and operationally.  In addition to a new website and updated identity, we launched a fully digital online magazine. The magazine, Ferdmagasinet, which has been an important communication channel for the group for almost 15 years was fully digitized from a physical format. Ferdmagasinet is now available for a broader target audience and plays a vital role in Ferd’s internal and external communication.

Stem has been working closely with Ferd since 2012. We were tasked with redesigning their logo, creating their new website, and producing their annual reports. Throughout the years we’ve been collaborating on several projects. The partnership was then renewed at the end of 2019 after an extensive agency pitch.