Inserts and attachment in newspapers and magazines represent a great potential for recruiting new customers, donors and for increasing sales.

Good selection possibilities, as well as high volume potential, make this marketing channel exciting for various types of offers and campaigns, both for campaigns from humanitarian organizations and commercial marketing campaigns.

Advantages of using inserts

👉 Good selection opportunities geographically or for example by gender, age and interests ensure relevance for your business or organisation. Choose the channels that best suit your target group.

👉 Compared to unaddressed distribution, you will also reach those who are reserved against unaddressed mail (approx. 62% have reserved).

👉 The design and layout of your attachment is very important to capture the reader’s attention and trigger a reaction.

👉 You physically engage the readers. When readers pick up the newspaper and find an insert, they can physically touch, browse and read the content. This can create a more direct and engaging experience, and it is easier to remember the message

👉 You can give the reader more detailed information about your products, services or campaigns than you could with a normal ad.

👉 Inserts and attachments are a cost-effective form of advertising. Hit the right target group with the right message and achieve profitability on your marketing investments.

We can help you with everything from design, production and mediaplacement, contact kjell-petter.olsen@stem.no