Work

Norfund - Intuitive insight into global development

Client: Norfund
Solution: Strategy
Information Architecture
Web Design
Content Structure

Norfund’s new website

Norfund has a complex mandate and a vast investment universe. Our task was to translate this into a digital experience that makes it easy for users to understand how investments create development – without oversimplifying what is important. The result is a website that is built on clarity, transparency and trust.

A system that scales
With over 250 direct and 1,000 indirect investment projects, a structure that can handle growth is needed. We developed a robust information architecture with clear hierarchies, recognizable summary and detail pages, and filtering that makes it easy to scan, compare, and delve into – without friction.

Storytelling with professional weight

To show how Norfund creates results, we created editorial templates that balance storytelling and documentation. Visually powerful stories, short summaries, and relevant links guide the user from overall insights to concrete examples on the ground – regardless of region, sector, or theme.

Structure that builds trust

Organizational content such as mandate, governance structure, processes, and policies were organized into clear patterns and predictable page layouts. This makes it easier for potential partners, candidates, and stakeholders to navigate – and creates a sense of openness and professionalism.

A digital expression that simplifies the complex

Through a clean design system, intuitive navigation and clear content frameworks, we have made Norfund’s work more accessible to both professionals and the general public. The website highlights insights, data and stories in a way that makes the complex understandable – and the important visible.