A long-standing partnership, a new chapter
Our collaboration with ABG spans several phases, from earlier work on the logo, brand profile and web, to the new digital platform launched today. Since our first collaboration, ABG has grown, its identity has evolved, and the expectations placed on digital communication have changed significantly.
The task was to create a digital home that builds on the updated visual profile, reflects ABG’s position in the market, and gives the brand a confident platform for the years ahead.
Structure for a broad offering
ABG’s services span Corporate Finance, Brokerage and Research, across a wide range of sectors and eight offices. The new website is structured to make this breadth easy to navigate, whether the visitor is an institutional investor looking for specific information, a journalist seeking company insight, a prospective client exploring the offering, or a candidate considering ABG as a future employer.
A stronger digital position
The new website gives ABG a digital presence that matches the strength of its brand. It supports clearer communication with clients, investors, media and talent, and creates a first impression that feels as precise and professional as the company behind it.
Deliverables:
- UX and information architecture
- Web design
- Development
- CMS implementation