- Recasting a solar energy provider as a renewable energy company using an innovative digital strategy
In 2020 Scatec Solar, a leading global solar energy provider, broadened its strategy. After acquiring SN Power it undertook its greatest expansion since the company’s formation. This required a total rebranding and an update of all communication channels. This challenge was entrusted to Stem.
Being a publicly traded company, precise and timely communication was key. Working within a limited timeframe, we wanted to build on the company’s outstanding brand recognition and reputation as a reliable provider and excellent employer, while at the same time charting a totally new direction. The new identity retains the Scatec name, but also showcases a bold changemaker and a frontrunner in the renewable energy sector.
The visual identity and concept are inspired by the natural elements as power sources. Focusing on a strong digital presence, we chose warm, vibrant colours that felt energetic, preformed well on the web and were daring enough to stand out from corporate counterparts. The Scatec logo itself is clean, solid and energised – with the top curve of the capital S broken up into the small sections that are used throughout the brand’s static and animated design elements.