Luca Pennesi produces wine in Norway, using organic grapes from Teverina in Italy. The process applies traditional methods his family has utilised for generations. All work is performed manually without the use of added chemicals. Luca brings the best from Italy and shows that it is possible to produce wine in Norway.

Luca needed a complete redesign of his product line, including a new name and a new identity that would target his market more efficiently. His target group is mainly restaurants with an interest in Norwegian culinary traditions and small-scale wine producers.

We wanted to develop a concept where craftsmanship and manual methods were key. All labels are printed by hand in order to ensure an organic feel. The names convey that the wines are produced in Norway. The motifs of the labels are created from Norways natural resources, giving associations to the manual production of the wine. The font is contemporary, but with classic features and historical allusions inspired by inscriptions on Roman columns.