In this piece, Project Manager Tuva Dyrnes, Strategic Advisor Elisabeth Wiencke, Creative Director Michael Linnemann, and Tech Lead Dariusz Ksiazek share their best tips for creating a well-crafted and professional report \u2014 from planning to design and development.<\/p>\n
Early Planning Is Key<\/strong><\/p>\n Establish a clear timeline early on, preferably months before the deadline. According to Project Manager Tuva Dyrnes, starting the process well in advance is crucial, both internally and with any external agencies.<\/p>\n Many companies underestimate how long content production can take. Schedule dates for editorial and review meetings with the involved departments and the agency, and ensure there’s enough time to develop high-quality content.<\/p>\n Keep in mind that an agency often works on multiple annual reports simultaneously. Regular communication is essential to keep timelines and expectations on track.<\/p>\n Define the Goal<\/strong><\/p>\n What should the annual report achieve? Will it be distributed to investors or used as an internal tool throughout the year? Whatever the goal, it should be clear to everyone involved. This ensures the report reflects the company’s vision and objectives.<\/p>\n Once the report is complete, have a clear distribution strategy. This can give the report the attention it deserves and contribute to both internal pride and external recognition.<\/p>\n Evaluate the Process<\/strong><\/p>\n After the report is published, take the time to evaluate what worked and what could have been better. This provides valuable insights that can improve next year’s report. Involve both internal resources and external partners in the evaluation to gain a comprehensive perspective.<\/p>\n Only Have Limited Internal Resources?<\/strong><\/p>\n Ask your agency for help. Most agencies are happy to assist with strategy, planning, copywriting, interviews, photography, and proofreading.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":" Autumn is here \u2013 and if you have not already started work on it, it is time to think about your annual report. It may seem like you just finished the last one, but if you give yourself a head start now, you will be thankful in a couple of months!<\/p>\n","protected":false},"author":3,"featured_media":6473,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1],"tags":[],"yst_prominent_words":[65,532,50,330,744,12,826,585,314],"class_list":["post-6429","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/stem.no\/en\/wp-json\/wp\/v2\/posts\/6429","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stem.no\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stem.no\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stem.no\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/stem.no\/en\/wp-json\/wp\/v2\/comments?post=6429"}],"version-history":[{"count":0,"href":"https:\/\/stem.no\/en\/wp-json\/wp\/v2\/posts\/6429\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stem.no\/en\/wp-json\/wp\/v2\/media\/6473"}],"wp:attachment":[{"href":"https:\/\/stem.no\/en\/wp-json\/wp\/v2\/media?parent=6429"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stem.no\/en\/wp-json\/wp\/v2\/categories?post=6429"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stem.no\/en\/wp-json\/wp\/v2\/tags?post=6429"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/stem.no\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=6429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}